Mark Zamuner Takes a Look at the Effects of CoVid-19 on Ad Spending - Sizling People
Home Tech Mark Zamuner Takes a Look at the Effects of CoVid-19 on Ad...

Mark Zamuner Takes a Look at the Effects of CoVid-19 on Ad Spending

Many digital marketing agencies will have experienced an increase in business as a result of the quarantine, as this has led to an increase in internet usage and television watching66. Growth consultants Two Nil, headed up by the brilliant Mark Zamuner, have seen a contrast with the rise in the number of people online, but on the other hand, struggling businesses who were not able to capitalize on the opportunity because they didn’t have the cash flow. Two Nil Managing Director Andre Artacho had this to say on the subject:

“The increase of online audience on those channels was larger than the increase in advertiser’s

appetite to spend,”

There are contrasting figures throughout the industry, with European ad spend falling by 9 % but huge numbers coming from retail ad spending worldwide. A survey from Kenshoo found that some 67% of advertisers have it in their plans to at least maintain if not double down on investment in the likes of Amazon. 

Retail Media Spending

It’s true that, as a whole, ad spending has dropped because many businesses would find it hard to justify a large ad spend after furloughing staff. However, some have seen an opportunity and have gone big on retail spending. A lot of this is due to many consumers using Amazon, Walmart, and other online retailers, who are experiencing a rise in sales. There has been an increase of 45% in media spend on retail over the last month and it’s the retailers mentioned above that are benefitting from that. 

Added Expectation

Many ad agencies are having to put more work in, with less money, and clients who expect just as much for their fee. For this reason, more and more ads which target individual products and promotions are being noticed, rather than larger-scale campaigns that try to improve the reputation and brand image of a business. For ad agencies, this is a new challenge in addition to the changes in the industry and the investment in it. 

Local

Whilst there are many small businesses that are struggling at this time, there is a number that has done very well throughout this pandemic. More often, it’s the ones who have adapted to this ‘new world’ that have actually been able to invest a little in themselves and the result is that we are seeing a larger number of local ads being run than we have for some time. so consumers naturally looked elsewhere. At the same time, there was a message to support local and small businesses rather than the big retail giants, resulting in a large increase for many small and medium-sized local businesses. 

Changes have been many during this pandemic, and who knows what further changes will come and what things will look like afterward. 

Must Read

Laser Lipo vs Coolsculpting: Which to choose?

a. Quick Facts Laser lipolysis and Cool sculpting, both are minimally invasive techniques of fat reduction. Laser Lipolysis uses...

Is It Time to Replace Your Water Line?

Residential main water lines are so often neglected. This is a shame since we are talking about one of the most important...

Tips On How to Get Dents Out of a Carpet

Carpet dents, also known as divots, are caused by heavy furniture compressing the fragile threads of your carpet for a lengthy period. They're...

Top 11 Diseases Your Face Will Reveal

Certain facial traits would reveal complicated health conditions. Most doctors predict it right by seeing your facial condition. Here in this blog,...

A Guide to Help You with Domain Name Search and Registration

With a domain name, you can represent yourself and your business on the Web. It is a unique identifier that helps your...
Download Premium WordPress Themes Free
Premium WordPress Themes Download
Free Download WordPress Themes
Free Download WordPress Themes
free online course
download xiomi firmware
Free Download WordPress Themes
free online course