If you are reading this article, you are interested in creating or optimizing the video marketing strategy for your brand. Fret not, you are not alone. In the past few years, brands and marketers are clamoring to reap the benefits of video, especially on search engines and social media platforms.
Brands have started to realize that they can no longer be dependent on just text-based content or images for greater successes and performances. According to data, the video industry on digital is estimated to be worth more than $150 Billion USD!
In this article, we are going to help brands create the best video strategies for themselves. However, before we do, let us look at some of the major advantages of video marketing.
Benefits of doing Video Marketing for a Brand
There are many advantages of videos, hence brands are willing heavily in the process. Let us list down some of the major advantages below.
- Videos help the brand come across as more authentic and credible. This in turn helps in improving the trust factor in front of the audiences.
- Videos are a great way to arrest the attention of the casual user. This has been proven in a scientific and psychological manner.
- Video strategies help in boosting engagement with target audiences and allow the brand to establish worthwhile communication.
- It helps the brand in increasing lead generation, which in turn helps in improving sales and revenues for the business.
- A properly implemented video marketing strategy helps the branding of the business. It allows the brand to look bigger and more established than it is.
There is no doubt that the drive towards videos is expected to grow in the coming years. Brands who are still thinking about having a video team or creating video assets stand the risk of falling behind.
5 Steps to help you create the Video Strategy for your Brand
1. Fix the Goals of the Video Strategy
Many brands make videos without having a goal in mind. What do you want the video to do should be your first starting point. Is it a branding video, or a product video or a sales video is something you need to decide and convey to the team right at the beginning. This will help them prepare the script and fix the storytelling accordingly.
Reach out to the Best Video Production Company
If you are a brand who is just starting out in video, you have two options. You can either set up your team or start immediately with an expert. According to many, brands should start working with a credible video production company until they gain experience and feel they are ready to start their own in-house teams.
Decide on the Story and the Communication
Do you want to have a real shit video, or go for animation or use stock videos with edits are some options you need to consider. Creating something just for the sake of it is not something you should do. Deciding on the communication, tone, the narrative is all-important matters, which can make a lot of difference to your video strategy performance.
4. Create Timelines and Fix Budgets
If you are not closing these two things before the video creation starts, you will be in for a rude surprise. This is because videos have a tendency to overshoot budgets and timelines. If you have a plan to release a video before the holiday season or on your company anniversary, make sure your team is as serious about the same as you are.
The Final Word
Video Marketing is not something that is new in the world. The new part corresponds to even the smaller brands trying to use the same for their advantage, especially on digital platforms like social media (YouTube channels). Can you think of some other pointers, which can help in creating a good video strategy for a brand? Let us know in the comments below.