Introduction
- Are you looking to hire a digital marketing agency to help you grow your sales, revenues, and profit margins?
- Do you know what are some things you should look for to ensure you are working with the right agency?
- Have you made a list of the KPIs you want the agency to fulfill and help you with the growth of your organization?
You might be surprised that many businesses hire a new digital marketing agency to fix all the problems created by the old one! While this is something, which might come across as comical, the fact of the matter is that it happens a lot.
We all know how working with the right digital marketing agency can be great. However, on the flip side, we also know that it can lead to some serious issues and complications if it does not work out.
In this article, we are going to list five digital mistakes that brands should avoid making when choosing an agency.
List of 5 Mistakes to Avoid when Choosing a Digital Marketing Agency
- Falling for Unachievable SEO Presentations-
One of the most common ways, digital marketing agencies woo clients is by promising unachievable SEO results. They show a dramatic increase in traffic, metrics, and other parameters. They promise that they will improve lead generation and sales figures.
However, businesses need to understand that what such companies are really looking for is your SEO retainer for a six-month period. Once they have got the same, and their results have been found wanting, they will peddle their lies somewhere else.
- Not doing adequate research-
According to the leading firm, Exults Digital Marketing, clients should always research prospective agencies well in advance. This includes looking at online reviews, searching on Quora, and going through the agency’s GMB pages.
While this may be a good starting point of the research, you also need to ask the agency for prior references and credentials. Unless you are satisfied with the experiences, you should not proceed for a face-to-face meeting.
- Being Cheated by Claimed Work of Others-
Many businesses we spoke to attested to the fact that they were shown other businesses’ websites and social pages and the work was claimed to be done by the agency. However, when the actual work started, the results were not at all like the design or the copy of the shown business.
Showing off someone’s work as your own is a problem many new clients fall for. If an agency is demonstrating some work as their own, it is essential that you ask them to prove the same. This can be through a phone call with the other business or by seeing actual work on their systems.
- Going for the Cheapest Digital Agency-
Many clients live their life according to the cheap is the best principle. However, in the field of digital marketing, this does not hold much value. Part of the reason is that if the prices being quoted are less, then the quality of the work is also going to be the same.
Therefore, it is essential that clients stay away from the lowest quotation, juts as they want to steer clear of the highest ones. Selecting a digital marketing agency, which is quoting a balanced pricing strategy is something brands should look to pursue.
- Going for your Local Agency just because they are near-
You need to understand that just because an agency is situated in your neighborhood is not necessarily going to offer you the best. When it comes to digital, you can also outsource your work to a credible and reputable digital agency.
Many brands feel that the near location can help them get a hold of the agency in case anything goes wrong. However, this is a mistake, which should be avoided at all costs. It is important to give priority to expertise, experience, and affordability before location.
The Final Word
If you can eliminate the above-mentioned five mistakes, you are closer to selecting the best agency for your needs. Experts also point out that brands should look to work with a full-service digital marketing agency. Can you list some more mistakes brands should not make when selecting a digital marketing agency? Let us know in the comments below.