A new mills in the land of the white elephant is the first Sony factory for mobile communication segment since 20 years ago. Lastly there are in Beijing, China in 1995.
This is a refreshing news for Sony, especially for the Division of the Xperia. Because,earlier this month Sony CEO Kazuo Hirai announced that Sony will probably stop producing cell phone if during the next year the mobile phone division unprofitable.
Moreover, Sony Xperia is indeed exposed massive blow from China’s original competitors started rising. For example Xiaomi and Huawei, that goes to the big 5best selling mobile phone manufacturers. Sony is currently not even entered in the list of the top 10 largest smart phone manufacturer in the world.
Sony’s own gadget Division in fiscal year 2014 operational losses totaling USD 220 billion. How not, phones like Xiaomi Mi4 has the equivalent specification flag ship Sony Xperia the time, Z2, with only half the price.
Coupled with the lack of compelling products Sony in the beginner class and medium.Precisely the segment of Rp 1,5 million to Rp3 million, Chinese mobile phone from controlled Xiaomi, Huawei, Lenovo, Asus and others. Arguably there is no Sony products that can compete with the Xperia jenama jenama–China.
Southeast Asian markets are dominated by products novice and middle class. If an investment is worth a big present, especially in Thailand, it could be that Sony will create a product that could compete for cake‘s market share in Southeast Asia, China and India are still wide open. Perhaps there is still hope for the Sony Xperia.